Bringing gourmet coffee to India : lessons of an Italian firm in an emerging market
Bernardo Bertoldi, Chiara Gianchino and Silvio Marenco
| Year of publication: |
2012
|
|---|---|
| Authors: | Bertoldi, Bernardo ; Gianchino, Chiara ; Marenco, Silvio |
| Published in: |
Journal of business strategy. - Bingley : Emerald, ISSN 0275-6668, ZDB-ID 605131-5. - Vol. 33.2012, 5, p. 32-43
|
| Subject: | Internationales Marketing | International marketing | Kaffeesektor | Coffee sector | Kaffeehandel | Coffee trade | Italien | Italy | Indien | India | Schwellenländer | Emerging economies |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009674316