Bringing Marketing Insights to Bear on Antitrust Policy and Competitive Conduct - Antitrust and Marketing: A Primer and Call to Research
Year of publication: |
2002
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Authors: | Gundlach, Gregory T. ; Phillips, Joan M. ; Desrochers, Debra M. |
Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 831633. - Vol. 21.2002, 2, p. 232-236
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