Bringing the corporate brand to life : the brand manager as practical author
Year of publication: |
2012
|
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Authors: | Golant, Benjamin D. |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 20.2012/13, 2, p. 115-127
|
Subject: | Markenarchitektur | Brand architecture | Personalmarketing | HR marketing | Arbeitsverhalten | Work behaviour | Markenimage | Brand image |
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