Bringing us together or driving us apart : the effect of soliciting consumer input on consumers’ propensity to transact with an organization
Year of publication: |
2011
|
---|---|
Authors: | Liu, Wendy ; Gal, David |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 38.2011/12, 2, p. 242-259
|
Subject: | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Soziale Beziehungen | Social relations | USA | United States |
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