Broadcast advertising and US demand for alcoholic beverages
Year of publication: |
1999
|
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Authors: | Nelson, Jon Paul |
Published in: |
Southern economic journal. - Hoboken, NJ : Wiley Subscription Services, Inc., ISSN 0038-4038, ZDB-ID 219272-X. - Vol. 65.1999, 4, p. 774-790
|
Subject: | Alkoholisches Getränk | Alcoholic beverage | Konsum | Consumption | Werbewirkung | Advertising effects | USA | United States | 1977-1994 |
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