BROADCAST - TV imbues brand with validity and fame - Broadcast association impacts on viewers' emotional/implicit minds, bestowing stature and legitimacy on brands.
Year of publication: |
2010
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Authors: | Peters, David |
Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - 2010, p. 26-29
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