Broadening the definition of socially responsible marketing
Year of publication: |
2022
|
---|---|
Authors: | Ferrell, Linda ; Ferrell, Odies C. |
Published in: |
Journal of macromarketing. - Thousand Oaks, Calif. : Sage, ISSN 1552-6534, ZDB-ID 2068181-1. - Vol. 42.2022, 4, p. 560-566
|
Subject: | environmental, social and governance (ESG) | instrumental social responsibility | normative social responsibility | social responsibility definition | socially responsible marketing |
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