Broadening the perspective on marketing decision models
Year of publication: |
2000
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Authors: | van Bruggen, Gerrit H. ; Wierenga, Berend |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 17.2000, 2, p. 159-168
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