R. Brodie and C.A. Kluyver, Attraction versus linear and multiplicative market share models: An empirical evaluation, Journal of Marketing Research 21 (1984), pp. 194-201.A. Ghosh, S. Neslin and R. Shoemaker, A comparison of market share models and estimation procedures, Journal of Marketing Research 21 (1984), pp. 202-210.P.S.H. Leeflang and J.L. Reuyl, On the predictive power of market share ...
Year of publication: |
1985
|
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Authors: | Brodie, R. ; Ghosh, A. ; Leeflang, P.S.H. |
Published in: |
International Journal of Forecasting. - Elsevier, ISSN 0169-2070. - Vol. 1.1985, 4, p. 311-312
|
Publisher: |
Elsevier |
Saved in:
Online Resource
Saved in favorites
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