Browse-and-switch : retail-online competition under value uncertainty
Year of publication: |
2014
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Authors: | Balakrishnan, Anantaram ; Sundaresan, Shankar ; Zhang, Bo |
Published in: |
Production and operations management : an international journal of the Production and Operations Management Society. - Hoboken, NJ : Wiley-Blackwell, ISSN 1059-1478, ZDB-ID 1108460-1. - Vol. 23.2014, 7, p. 1129-1145
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Subject: | showrooming | channel switching | retail pricing | multi-channel competition | Wettbewerb | Competition | Vertriebsweg | Distribution channel | Einzelhandel | Retail trade | Theorie | Theory | Preismanagement | Pricing strategy | Einzelhandelspreis | Retail price |
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