Brute force or stealthy inroads? The subtleties of effective price increases
Year of publication: |
2004
|
---|---|
Authors: | Docters, Robert G. ; Reopel, Michael R. ; Sun, Jeanne‐Mey ; Tanny, Stephen M. |
Published in: |
Journal of Business Strategy. - Emerald Group Publishing Limited, ISSN 2052-1197, ZDB-ID 2068174-4. - Vol. 25.2004, 3, p. 50-54
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Pricing | Prices | Corporate strategy | Marketing | Competitive advantage |
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