Buffering and bridging : how firms manage the burden of celebrity
Year of publication: |
2022
|
---|---|
Authors: | Liu, Weiping ; Lian, Yanling ; Qian, Cuili |
Published in: |
Asia Pacific journal of management. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1572-9958, ZDB-ID 2037837-3. - Vol. 39.2022, 2, p. 483-513
|
Subject: | Bridging | Buffering | Celebrity | China | Legitimacy management | Celebrity-Werbung | Celebrity endorsement |
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