BUILD: a five-step process to develop theory-driven social marketing interventions
Year of publication: |
2022
|
---|---|
Authors: | Van Hierden, Yannick ; Dietrich, Timo ; Rundle-Thiele, Sharyn |
Published in: |
Journal of social marketing : JSOCM. - Bingley : Emerald, ISSN 2042-6771, ZDB-ID 2589601-5. - Vol. 12.2022, 4, p. 473-494
|
Subject: | Behavior/attitudes | Health promotion | Marketing | Public health | Social marketing | Social marketing theory | Entwicklungsländer | Developing countries | Social Marketing | Gesundheitsvorsorge | Preventive care | Gesundheitswesen | Health care system |
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