Building a customer-focused culture in organisations : developing 7Cs model
Year of publication: |
2018
|
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Authors: | Madhani, Pankaj M. |
Published in: |
International journal of business excellence. - Genève : Inderscience Enterprises Ltd., ISSN 1756-0047, ZDB-ID 2458823-4. - Vol. 16.2018, 2, p. 199-232
|
Subject: | customer focus | market orientation | strategic capability | customer-focused culture | customer life-time value | CLV | business performance | enterprise value competitive advantages | 7Cs | Wettbewerbsvorteil | Competitive advantage | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Unternehmenserfolg | Firm performance | Unternehmenskultur | Corporate culture | Strategisches Management | Strategic management | Betriebliche Wertschöpfung | Value creation | Kundenwert | Customer value |
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