Building a Good Reputation
In this paper, we develop a conceptual framework that emphasises the need, for the purposes of reputation building, for fit between CSR activities and other key characteristics of the firm. Furthermore, using data on a sample of 227 UK PLCs, we provide evidence in support of a role for fit in the link between reputation and social performance, which suggests a need to tailor CSR activities in light of a firm's size and the nature of its principle business activity. Thus, we highlight the strategic importance of correctly identifying the appropriate scope and extent of CSR activism.
Year of publication: |
2004
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Authors: | Brammer, Stephen ; Pavelin, Stephen |
Published in: |
European Management Journal. - Elsevier, ISSN 0263-2373. - Vol. 22.2004, 6, p. 704-713
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Publisher: |
Elsevier |
Subject: | Corporate reputation Social responsibility |
Saved in:
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