Building a metrics-enabled marketing curriculum : the cornerstone course
Year of publication: |
2012
|
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Authors: | Pilling, Bruce K. ; Rigdon, Edward E. ; Brightman, Harvey J. |
Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 1045971-6. - Vol. 34.2012, 2, p. 179-193
|
Subject: | Lehrplan | Curriculum | Betriebswirtschaftsstudium | Graduate business education |
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