Building a sustainable brand image in luxury fashion companies
Year of publication: |
2021
|
---|---|
Authors: | Faraoni, Monica |
Published in: |
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces. - Cham, Switzerland : Palgrave Macmillan, ISBN 978-3-030-70323-3. - 2021, p. 273-296
|
Subject: | Luxusgüter | Luxury goods | Nachhaltigkeit | Sustainability | Mode | Fashion | Markenführung | Brand management | Markenimage | Brand image |
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