Building acquaintance brands via Snapchat for the college student market
Year of publication: |
March-April 2016
|
---|---|
Authors: | Sashittal, Hemant Chaitanya ; DeMar, Michael ; Jassawalla, Avan R. |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 59.2016, 2, p. 193-204
|
Subject: | Snapchat | Acquaintance brands | College student market | Social media apps | Branding | Markenführung | Brand management | Studierende | Students | Social Web | Social web | Online-Marketing | Internet marketing | Hochschule | Higher education institution | Markenimage | Brand image |
-
Mohseni, Mohammad Zia, (2022)
-
Lee, Daisy, (2020)
-
Promoting university brand through student co-creation behaviors : the role of online brand posts
Vo Thanh Thu, (2024)
- More ...
-
Brands as personal narratives : learning from user-YouTube-brand interactions
Sashittal, Hemant Chaitanya, (2021)
-
Sashittal, Hemant Chaitanya, (2020)
-
Sashittal, Hemant Chaitanya, (2023)
- More ...