Building agent-based decision support systems for word-of-mouth programs : a freemium application
Year of publication: |
October 2017
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Authors: | Chica, Manuel ; Rand, William |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 54.2017, 5, p. 752-767
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Subject: | word of mouth | marketing decision support systems | agent-based modeling | targeting and referrals | freemium business model | Management-Informationssystem | Management information system | Virales Marketing | Viral marketing | Agentenbasierte Modellierung | Agent-based modeling | Geschäftsmodell | Business model |
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