Building and sustaining personal brand : examining the effectiveness of personal branding in the context of education
Year of publication: |
2022
|
---|---|
Authors: | Tourky, Marwa ; Foroudi, Pantea ; Al-Zadjali, Fatma Haji |
Published in: |
Building corporate identity, image and reputation in the digital era. - London : Routledge, ISBN 978-0-367-53123-2. - 2022, p. 467-486
|
Subject: | Personal Branding | Personal branding | Markenführung | Brand management | Markenimage | Brand image | Persönlichkeitspsychologie | Personality psychology |
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