Building and sustaining profitable customer loyalty for the 21st century
Year of publication: |
2009
|
---|---|
Authors: | Kumar, V. ; Shah, Denish |
Published in: |
Marketing-mix strategies - distribution strategy and pricing strategy. - Los Angeles [u.a.] : Sage. - 2009, p. 110-133
|
Subject: | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction |
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