Building Better TV Schedules: New Light from the Single Source
| Year of publication: |
1997
|
|---|---|
| Authors: | Broadbent, Simon ; Spitter, Jayne Z. ; Lynch, Kate |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 37.1997, 4, p. 27-32
|