Building blocks of accounting - marketing integration in UK financial services organisations
Year of publication: |
2013
|
---|---|
Authors: | Opute, Abdullah Promise ; Dedoussis, Evangelos ; Tzokas, Nikolaos |
Published in: |
HRM and marketing orientation in the new era. - New York : Nova Publishers, ISBN 978-1-62808-959-2. - 2013, p. 323-336
|
Subject: | Finanzdienstleistung | Financial services | Rechnungswesen | Accounting | Marketing | Großbritannien | United Kingdom |
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