Building brand community membership within organizations: a viable internal branding alternative?
Year of publication: |
2010
|
---|---|
Authors: | Devasagayam, P. Raj ; Buff, Cheryl L. ; Aurand, Timothy W. ; Judson, Kimberly M. |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 19.2010, 3, p. 210-217
|
Subject: | Interne Markenführung | Internal branding | Betriebsklima | Work climate | Markenführung | Brand management |
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