Building brand equity in retail banks : the case of Trinidad and Tobago
Meena Rambocas and Vishnu M. Kirpalani; Errol Simms
| Year of publication: |
2014
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|---|---|
| Authors: | Rambocas, Meena ; Kirpalani, Vishnu M. ; Simms, Errol A. |
| Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 32.2014, 4, p. 300-320
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| Subject: | Bank marketing | Brand affinity | Brand equity | Customer satisfaction | Service experience | Trinidad and Tobago | Trinidad und Tobago | Markenführung | Brand management | Kundenzufriedenheit | Markenimage | Brand image | Bank | Beziehungsmarketing | Relationship marketing | Privatkundengeschäft | Personal banking |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010387139