Building brand equity through the influence of Corporate Social Responsibility (CSR) : a case study of Hollard Insurance- Kumasi
Year of publication: |
2017
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Authors: | Mensah, Daniels Reese ; Yensu, Joseph ; Atuilik, Daniel Abayaakadina |
Published in: |
Journal of management research. - Las Vegas, Nev. : Macrothink Institute, ISSN 1941-899X, ZDB-ID 2531426-9. - Vol. 9.2017, 1, p. 145-163
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Subject: | Brand | Brand equity | Corporate social responsibility | Hollard Insurance | Ghana | Corporate Social Responsibility | Markenimage | Brand image | Markenführung | Brand management |
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