Building brand's value: Research on brand image, personality and identification
Year of publication: |
2019
|
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Authors: | Wu, Chao Sen ; Chen, Tien-Tze |
Published in: |
International Journal of Management, Economics and Social Sciences (IJMESS). - Jersey City, NJ : IJMESS International Publishers, ISSN 2304-1366. - Vol. 8.2019, 4, p. 299-318
|
Publisher: |
Jersey City, NJ : IJMESS International Publishers |
Subject: | Consumer | brand identification | brand image | brand personality | structural equation modeling (SEM) |
Type of publication: | Article |
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Type of publication (narrower categories): | Article |
Language: | English |
Other identifiers: | 10.32327/IJMESS/8.4.2019.19 [DOI] 1687852626 [GVK] hdl:10419/213028 [Handle] |
Classification: | L83 - Sports; Gambling; Recreation; Tourism ; O16 - Financial Markets; Saving and Capital Investment |
Source: |
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