Building brand value online: exploring relationships between company and city brands
Year of publication: |
2012
|
---|---|
Authors: | Trueman, Myfanwy ; Cornelius, Nelarine ; Wallace, James |
Other Persons: | Iglesias, Oriol (ed.) |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 46.2012, 7/8, p. 1013-1031
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Company brand | Company online brand value | Corporate branding | Brand management | Cities | Constructed city brand | Post‐industrial cities | United Kingdom |
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