Building brand webs: Customer relationship management through the Tesco Clubcard loyalty scheme
Year of publication: |
2005
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Authors: | Rowley, Jennifer |
Published in: |
International journal of retail & distribution management. - Bradford : Emerald, ISSN 0959-0552, ZDB-ID 10268844. - Vol. 33.2005, 2-3, p. 194-206
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