Building brand webs: Customer relationship management through the Tesco Clubcard loyalty scheme
| Year of publication: |
2005
|
|---|---|
| Authors: | Rowley, Jennifer |
| Published in: |
International journal of retail & distribution management. - Bradford : Emerald, ISSN 0959-0552, ZDB-ID 10268844. - Vol. 33.2005, 3, p. 194-206
|