Building brands with interactivity : the role of prior brand usage in the relation between perceived website interactivity and brand responses
Hilde A. M. Voorveld; Guda van Noort; Meryl Duijn
| Year of publication: |
2013
|
|---|---|
| Authors: | Voorveld, Hilde A. M. ; Noort, Guda van ; Duijn, Meryl |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 20.2012/13, 7, p. 608-622
|
| Subject: | Interaktive Medien | Interactive media | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Webanalyse | Web analytics |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009785362