Building buyer commitment to the salesperson
Year of publication: |
2012
|
---|---|
Authors: | Rutherford, Brian |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 65.2012, 7, p. 960-967
|
Publisher: |
Elsevier |
Subject: | Buyer–salesperson relationships | Commitment | Economic satisfaction | Satisfaction | Trust | Conflict |
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