Building company reputation and brand equity through CSR: the mediating role of trust
Year of publication: |
2015
|
---|---|
Authors: | Fatma, Mobin ; Rahman, Zillur ; Khan, Imran |
Published in: |
International Journal of Bank Marketing. - Emerald Group Publishing Limited, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 33.2015, 6, p. 840-856
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Corporate reputation | Trust | Corporate social responsibility | Brand equity |
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