Building competing fashion textile fairs in Europe, 1970-2010 : Première Vision (Paris) vs. Interstoff (Frankfurt)
Year of publication: |
March 2017
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Authors: | Wubs, Berend ; Maillet, Thierry |
Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 37.2017, 1, p. 25-39
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Subject: | fashion textile fairs | Première Vision | Interstoff | fashion predictions | macromarketing | Bekleidungsindustrie | Clothing industry | Mode | Fashion | Textilindustrie | Textile industry | Gerechtigkeit | Justice | Textilhandwerk | Textile trades |
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