Building consumer-to-consumer trust in e-finance marketplaces : an empirical analysis
Year of publication: |
2010
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Authors: | Greiner, Martina E. ; Wang, Huixia |
Published in: |
International journal of electronic commerce : IJEC. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1086-4415, ZDB-ID 1402660-0. - Vol. 15.2010/11, 2, p. 105-136
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Subject: | P2P lending marketplace | Social Web | Social web | Online-Handel | Online retailing | Kreditgeschäft | Bank lending | Kreditrisiko | Credit risk | Vertrauen | Confidence |
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