Building consumer trust in online markets
Year of publication: |
2011
|
---|---|
Authors: | Grabner-Kräuter, Sonja |
Published in: |
Business ethics and the electronic economy. - Berlin [u.a.] : Springer, ISBN 978-3-642-06055-7. - 2011, p. 223-236
|
Subject: | Electronic Commerce | E-commerce | Vertrauen | Confidence | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Entscheidung unter Unsicherheit | Decision under uncertainty |
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