Building corporate reputation through corporate social responsibility : the mediation role of employer branding
Year of publication: |
2022
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Authors: | Binu Raj, Asha ; Akbar Jan N. ; Subramani A.K. |
Published in: |
International journal of social economics. - Bingley : Emerald, ISSN 1758-6712, ZDB-ID 2014271-7. - Vol. 49.2022, 12, p. 1770-1786
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Subject: | Corporate reputation | Corporate social responsibility | Employee value proposition | Employer attractiveness | Employer branding | Signalling theory | Corporate Social Responsibility | Firmenimage | Personalmarketing | HR marketing | Stakeholder | Öffentlichkeitsarbeit | Public relations | Unternehmenskultur | Corporate culture | Unternehmensethik | Business ethics |
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