Building customer loyalty in digital banking
Year of publication: |
2017
|
---|---|
Authors: | Larsson, Anthony ; Viitaoja, Yamit |
Published in: |
International Journal of Bank Marketing. - Emerald Publishing Limited, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 35.2017, 6, p. 858-877
|
Publisher: |
Emerald Publishing Limited |
Subject: | CRM | Banking | Relationship marketing | Customer loyalty | Information asymmetry | Digitalization |
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