Building destination image through online opinionated discourses : the case of Swiss mountain destinations
Year of publication: |
2013
|
---|---|
Authors: | Ascaniis, Silvia De ; Bischof, Nicole ; Cantoni, Lorenzo |
Published in: |
Information and communication technologies in tourism 2013 : proceedings of the international conference in Innsbruck, Austria, January 22 - 25, 2013. - Berlin : Springer, ISBN 3-642-36308-3. - 2013, p. 94-106
|
Subject: | Schweiz | Switzerland | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing | Tourismusregion | Tourism destination |
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