Building employee commitment through internal branding : a meta-analytic study
Atul Prashar and Moutusy Maity
| Year of publication: |
2024
|
|---|---|
| Authors: | Prashar, Atul ; Maity, Moutusy |
| Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 58.2024, 5, p. 1241-1274
|
| Subject: | Brand communications | Brand leadership | Brand-centered HRM | Culture | Employee commitment | Internal branding | Organizational structure | Rewards | Training | Markenführung | Brand management | Mitarbeiterbindung | Employee retention | Personalmanagement | Human Resource Management | Unternehmenskultur | Corporate culture | Interne Kommunikation | Internal communication | Internationales Marketing | International marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-12-2021-0983 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015047511