Building generalizable SME international marketing models using case studies
Year of publication: |
1999
|
---|---|
Authors: | Merrilees, Bill ; Tiessen, James H. |
Published in: |
International Marketing Review. - MCB UP Ltd, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 16.1999, 4/5, p. 326-344
|
Publisher: |
MCB UP Ltd |
Subject: | Canada | Small‐to medium‐sized enterprises | Globalization | International marketing |
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