Building global brands in the 21st century
Year of publication: |
2000
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Authors: | Craig, C.Samuel ; Douglas, Susan P. |
Published in: |
Japan and the world economy : international journal of theory and policy. - Amsterdam : Elsevier Science Publ, ISSN 0922-1425, ZDB-ID 6495813. - Vol. 12.2000, 3, p. 273-284
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Saved in:
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