Building halal industry in Indonesia : the role of electronic word of mouth to strengthen the halal brand image
Year of publication: |
2023
|
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Authors: | Fachrurazi ; Silalahi, Sahat Aditua Fandhitya ; Hariyadi ; Fahham, Achmad Muchaddam |
Published in: |
Journal of Islamic marketing. - Bingley : Emerald, ISSN 1759-0841, ZDB-ID 2553045-8. - Vol. 14.2023, 8, p. 2109-2129
|
Subject: | Altruism | E-WoM | Halal brand image | Moral obligation | Online forum | Social media | Social Web | Social web | Virales Marketing | Viral marketing | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Indonesien | Indonesia | Markenführung | Brand management | Altruismus | Online-Marketing | Internet marketing |
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