Building long-term orientation in buyer-supplier relationships : the moderating role of culture
Year of publication: |
2010
|
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Authors: | Cannon, Joseph P. ; Doney, Patricia M. ; Mullen, Michael R. ; Petersen, Kenneth J. |
Published in: |
Journal of operations management. - Hoboken, NJ : Wiley, ISSN 0272-6963, ZDB-ID 856225-8. - Vol. 28.2010, 6, p. 506-521
|
Subject: | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing |
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