Building marketing intelligence capability with the internet of things for competitiveness : empirical evidence of selected retail companies in Oman
Year of publication: |
2021
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Authors: | Abubakar, Ahmed ; Haim Hilman Abdullah |
Published in: |
Journal for global business advancement : JGBA. - Olney, Bucks : Inderscience Enterprises, ISSN 1746-9678, ZDB-ID 2439433-6. - Vol. 14.2021, 6, p. 750-767
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Subject: | capability | competitiveness | information technology | IoT | internet of things | marketing intelligence | RBT | resource-based theory | Internet der Dinge | Internet of things | Ressourcenorientierter Ansatz | Resource-based view | Wettbewerb | Competition | Informationstechnik | Information technology | Wettbewerbsvorteil | Competitive advantage |
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