Building media relationships : how to establish, maintain, and develop long-term relationships with the media
by Susan Sommers
| Year of publication: |
2009 ; 2nd ed.
|
|---|---|
| Authors: | Sommers, Susan |
| Publisher: |
Don Mills, Ont. [u.a.] : Oxford University Press |
| Subject: | Unternehmen | Enterprise | Öffentlichkeitsarbeit | Public relations | Kommunikationsmedien | Communication media |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 243 S. Ill. 1 CD-ROM |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook ; Elektronischer Datenträger als Beilage ; Accompanied by computer file |
| Language: | English |
| ISBN: | 0-19-542695-9 ; 978-0-19-542695-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003767857