Building models for marketing decisions : past, present and future
Year of publication: |
2007
|
---|---|
Authors: | Leeflang, Peter ; Wittink, Dick R. |
Published in: |
Fundamentals of marketing research ; Vol. 4. - Los Angeles, Calif. [u.a.] : SAGE Publ.. - 2007, p. 90-121
|
Subject: | Marketing | Theorie | Theory |
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