Building models for marketing decisions : past, present and future
Peter S. H. Leeflang and Dick R. Wittink
| Year of publication: |
2009
|
|---|---|
| Authors: | Leeflang, Peter ; Wittink, Dick R. |
| Published in: |
The nature and scope of marketing research. - London [u.a.] : Routledge, ISBN 0-415-44913-8. - 2009, p. 518-552
|
| Subject: | Marketing | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003794765