Building private labels into strong brands
Year of publication: |
2013
|
---|---|
Authors: | Senthilvelkumar, K. R. ; Jawahar, P. David |
Published in: |
The IUP journal of brand management : IJBRM. - Hyderabad : IUP Publ., ZDB-ID 2576844-X. - Vol. 10.2013, 2, p. 42-63
|
Subject: | Handelsmarke | Store brand | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand |
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