Building relationships through interactivity : a cocreational model for museum public relations
Year of publication: |
2007
|
---|---|
Authors: | Xifra, Jordi |
Published in: |
New media and public relations. - New York, NY : Lang, ISBN 0-8204-8801-1. - 2007, p. 313-325
|
Subject: | Museum | Informationstechnik | Information technology | Öffentlichkeitsarbeit | Public relations | Interaktive Medien | Interactive media | Internet |
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